Southern California commuter rail provider wins a total of eight awards

LOS ANGELES - Metrolink earned eight AdWheel awards, including a pair of Grand Awards, presented by the American Public Transportation Association (APTA). The announcement was made at the APTA Annual Meeting this week in Chicago. The awards recognize public transportation systems and APTA business members for excellence in advertising, communications, marketing and promotion.

More than 500 entries competed this year in the four categories of print, electronic, campaign and special event. First place honors were awarded in various subcategories for each of the four groups, based on system size. Grand Award winners were chosen from those first place winners in each group.

"Our core goal is to safely transport passengers to their desired destination comfortably and on time, but there a number of ways to successfully communicate Metrolink's services and options," said Robert Turnauckas, Metrolink's Chief Administrative Officer. "These awards validate and recognize the hard work, professionalism and effectiveness of our marketing and communications staff. This honor acknowledges creative excellence."

In the Group 2 competition (comprised of public transportation systems with more than four million but fewer than 20 million annual passenger trips), Metrolink won the grand award for Special Event, "16th Annual Holiday Toy Express," and Social Media, "Metrolink Facebook Page."

The agency also received first place in respective categories for highlighting the new Ticket Fare Media, the Lunar New Year Paper Train, Weekend Pass Train Wrap, and the School Trip Marketing Campaign.

For more information about the APTA Grand Award Winners click here or go to the 2013 AdWheel Winners page for a complete list of awardees.

ABOUT METROLINK (www.metrolinktrains.com)

Metrolink is Southern California's regional commuter rail service in its 20th year of operation. The Southern California Regional Rail Authority (SCRRA), a joint powers authority made up of an 11-member board representing the transportation commissions of Los Angeles, Orange, Riverside, San Bernardino and Ventura counties, governs the service. Metrolink operates over seven routes through a six-county, 512 route-mile network. Metrolink is the third largest commuter rail agency in the United States based on directional route miles and the eighth largest based on annual ridership.

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